When you enter the world Of SmartMatch Alliances™ you will open the door to extraordinary Business Growth and Success. Over the last twenty years this book has become a “classic” reference to the timeless principles of beneficial collaboration in alliance-building.

Coaching is an ongoing strategic partnership. A coach can provide an “auxiliary brain”.
“I have worked with Judy Feld as my coach for 21 years. She knows more about me than my closest friends and keeps up to date on the many factors that have an impact on me. Most of our time together involves her listening, processing and then responding, clarifying, and gathering data about me. Judy coaches me regularly regarding timely challenges I have faced based on this knowledge, and supports me in developing both strategies and tactics. I haven't needed time-limited, focused, goal-setting. I can and do set realistic goals which have enabled me to achieve and master many things. What I have needed is an objective, knowledgeable and effective coach to assist me in my life journey. An additional benefit in this relationship is the occasional monumental insight she has provided on a specific issue I faced based on her extensive knowledge of me. I have fondly referred to her as my auxiliary brain.”
~ Ralph S. Smith, Jr., MD, Brig Gen (Ret.) USAF CMO; Medical Director​

Continuity and longevity bring perspective to the shared work. A coach with a good memory can “see around the corners.”
“For over 20 years, I've worked with Judy Feld as my coach, with only minimal breaks to accommodate family needs. She has always brought wisdom, cogent coaching and empathy to our work, and still sees around the corners in ways I cannot do for myself. I am a huge believer in creating a long-term relationship with your coach. They watch you grow and evolve through a huge variety of settings and challenges, and have the continuity and longevity to bring perspective (and a great memory) to the shared work.”
~ Caroline Adams Miller, MAPP: Speaker* Author* Educator* Coach

“Compounded interest over 10 years adds up to a lot of value. The benefits of unbiased coaching conversations increase exponentially."
“When I initiated a coaching relationship some 10 years ago I wanted someone who could ask the right questions in the hopes of re-framing, & ultimately help me get out of mental locks. I later learned this was not an easy coaching assignment. Judy demonstrated the intelligence, practical business & people sense, as well as the gentle accountability to fill that role spectacularly. I maintained our coaching relationship when I took over my CEO role about a year later. The issues I faced were broad & changed week to week, so working with someone who knew me & was willing & able to work with that changing, demanding mandate was critical. Judy was my sounding board for 6 years and helped me sort through those business and personal issues so I could be the best version of myself. For the last two years, we are doing it again. I am transitioning & starting a new company. Compounded interest over 10-years adds up to a lot of value. During our weekly hour, I have the luxury to step out of the day-to-day & get perspective on that “last critical 5 to 10%” on the issues old or new with all their subtleties. Driving to be the best at any role has to benefit from professional feedback, consistently applied. I know my relationship with Judy has made me a better executive & person.”
~ Todd C. Hart, CEO